A Brief Look at Vintage Advertising Spot Illustrations

Soon I will be launching a line of customizable retro business products on my Zazzle shop, business cards, promotional flyers, rack cards and things of that nature. I've had a long love affair with vintage cartoons, illustrations & advertising, and it has certainly had an effect on my styles, both artistically and design-wise. Basically, I will be offering templates featuring designs that are heavily inspired by the atomic era of mid-centure modern pop culture, black and white spot illustrations from the 30's to the 60's and old motel and restaurant signs from along Route 66, among other influences. I don't want to spoil the surprise, but I will go into more detail in a later post.  Anyway, for today I just wanted to take a quick look at some authentic vintage advertising spot illustrations.

Great Googly-Moogly! He sure is excited—almost delirious in fact, about that huge dee-licious burger. Why even the burger itself emanates excitement. Just look at those glow lines (also called emanata in the cartooning world).

Sometimes the art can be rather disturbing, and the slogans a bit underwhelming, but these quirks only add to the quaint charm of the piece.

I think I mentioned something about not always being politically correct—yeah, follow the tubby guy for big portions.

Again we find the somewhat arbitrary slogan, this time it's paired with as many fonts as possible in one design. Evidently, these people are so particular they only need two ellipsis instead of the usual three.




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-Cheers!