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| Promotional postcard for the new wine charms from Hellbetty Jewelry. |
Showing posts with label projects. Show all posts
Showing posts with label projects. Show all posts
Wednesday, March 14, 2012
Project: Hellbetty Postcards
This is a variation on a postcard design I did recently for Hellbetty Jewelry. They are releasing a new product called wine charms, which are like bling for your wine glass, but each one is different so you can also use it to identify your glass at a party if you set it down for a minute. These cards are multipurpose, since they are not only promotional postcards, but they serve as the product packaging card as well. Wine charms will soon be available in sets of six at select locations and directly form Hellbetty as well.
Monday, March 12, 2012
Project: Atomic City Whimsy
I just finished up this double-sided business card design for Atomic City Whimsy on Etsy. They specialize in cool vintage decor, handmade jewelry and crushed glass art. They've got some real nifty stuff, so you'll want to check them out from time to time.
As for the design itself, we went with a bold mid-century modern look featuring a solid populuxe flavor, with this strong diamond pattern in orange and aqua, and finished it off with a couple of tasty retro fonts (Dairyland & Mister Television) from Font Diner.
As for the design itself, we went with a bold mid-century modern look featuring a solid populuxe flavor, with this strong diamond pattern in orange and aqua, and finished it off with a couple of tasty retro fonts (Dairyland & Mister Television) from Font Diner.
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| The new business card design for Atomic City Whimsy. |
Thursday, September 8, 2011
Projects: Hellbetty Jewelry Part II
This is just shameless boasting, because I'm really proud of the Hellbetty Jewelry Project and happy with the way everything has turned out. The client is tickled pink as well, which makes me that much happier. Anyway, this is the latest batch of printed items hot off the presses, the T-shirts and the business cards.
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| Photo: © 2011, Tarrah Moore. hellbettyjewelry.com |
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| Photo: © 2011, Tarrah Moore. hellbettyjewelry.com |
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| Photo: © 2011, Tarrah Moore. hellbettyjewelry.com |
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| Photo: © 2011, Tarrah Moore. hellbettyjewelry.com |
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| Photo: © 2011, Tarrah Moore. hellbettyjewelry.com |
Sunday, August 14, 2011
Projects: Hellbetty Jewelry Part I
I recently completed a really fun project for Hellbetty Jewelry, a small company that makes upcycled jewelry out of old domino tiles, Scrabble tiles, etc. When I say small, I mean just the two owners, Tarrah and Jen, a couple of crafty rock-n-roll moms with a passion for making really cool stuff, which they do completely by hand. Being this small gives them the opportunity to easily go in a number of directions without spreading themselves too thin, they sell at fairs and markets, as well as wholesale, they offer home parties, and do custom designs for the individual, but they also do band merch—for example, they did some really cool stuff for the local band, The Warshers. Really unique and creative stuff.
Originally they had an existing logo and business card design, but they wanted some tweaks, however, for a number of reasons, including the fact that we didn't have access to any of the original vector files, we decided to completely re-brand Hellbetty Jewelry complete with a new logo, new colors and the addition of a devil girl mascot type character, tentatively named Betty. At the beginning of the project I met with Tarrah for coffee and we went over what she was looking for, the people she was trying to reach, short term goals, long term goals and that type of thing. Once I had a good idea of what was needed, Tarrah pretty much turned me loose to see what I would come up with, you can see the results below. It was a pretty big project, so I'm going to split this into two different posts, this one, which is just a brief overview, and then the second post, which will go into the design process a bit more. I'll also be doing the corporate ID design on the Hellbetty sister company, HB Jewelry, which will focus more on sports team fundraising and family stuff, so there will be a third post when that is all done. And now without further ado, I present the Hellbetty Jewelry Project: Part I.
This is the logo, which is pretty straightforward. It's bold, and legible and the tail and horns give it just enough mischievous character to match the spirit of the company. There are three different variations: shadowed, red, and black, which will pretty much cover any given situation.
This is Betty, the Hellbetty girl, I'll focus more on her in the next post, but she is such a big part of the ID that I couldn't leave her out of this one. There is a longstanding tradition of devil girl characters in lowbrow/alternative culture since at least the late 40's & early 50's when motorcycle and hot rod clubs (gangs?) first started using them in their logos, or maybe even the days of WWII, I believe I've seen photos of devil girls painted on the noses of a couple of bombers. Of course, they became even more popular when legendary underground comic artist, Robert Crumb unleashed his character, Devil Girl on the World.
The business card is truly the workhorse of any small business, even now in these modern days of eBusiness. This is the front and back of the Hellbetty business card. It's really cool because it offers the best of both worlds, one side features the traditional horizontal layout, while the other has a more contemporary vertical layout. The design is strong, bold and memorable, but most importantly, it's legible.
This is a tightly cropped version featuring the logo and and a head shot of Betty. It's intended for a square sticker, and while this version of the design is 2" X 2" we've got a vector version so that it can easily be increased to T-shirt size, or even as big as a billboard if necessary, with no pixelation or loss of quality.
This is co-owner of Hellbetty Jewelry, Miz Tarrah posing with the outdoor banner (which is based on the website banner) and will be used for the Hellbetty table/booth at fairs and such. It's the piece that I am proudest of, if for no other reason than because it is so big! It is 8' X 2' and I've never had a chance to see my work this large before.
Originally they had an existing logo and business card design, but they wanted some tweaks, however, for a number of reasons, including the fact that we didn't have access to any of the original vector files, we decided to completely re-brand Hellbetty Jewelry complete with a new logo, new colors and the addition of a devil girl mascot type character, tentatively named Betty. At the beginning of the project I met with Tarrah for coffee and we went over what she was looking for, the people she was trying to reach, short term goals, long term goals and that type of thing. Once I had a good idea of what was needed, Tarrah pretty much turned me loose to see what I would come up with, you can see the results below. It was a pretty big project, so I'm going to split this into two different posts, this one, which is just a brief overview, and then the second post, which will go into the design process a bit more. I'll also be doing the corporate ID design on the Hellbetty sister company, HB Jewelry, which will focus more on sports team fundraising and family stuff, so there will be a third post when that is all done. And now without further ado, I present the Hellbetty Jewelry Project: Part I.
This is the logo, which is pretty straightforward. It's bold, and legible and the tail and horns give it just enough mischievous character to match the spirit of the company. There are three different variations: shadowed, red, and black, which will pretty much cover any given situation.
This is Betty, the Hellbetty girl, I'll focus more on her in the next post, but she is such a big part of the ID that I couldn't leave her out of this one. There is a longstanding tradition of devil girl characters in lowbrow/alternative culture since at least the late 40's & early 50's when motorcycle and hot rod clubs (gangs?) first started using them in their logos, or maybe even the days of WWII, I believe I've seen photos of devil girls painted on the noses of a couple of bombers. Of course, they became even more popular when legendary underground comic artist, Robert Crumb unleashed his character, Devil Girl on the World.
The business card is truly the workhorse of any small business, even now in these modern days of eBusiness. This is the front and back of the Hellbetty business card. It's really cool because it offers the best of both worlds, one side features the traditional horizontal layout, while the other has a more contemporary vertical layout. The design is strong, bold and memorable, but most importantly, it's legible.
This is a tightly cropped version featuring the logo and and a head shot of Betty. It's intended for a square sticker, and while this version of the design is 2" X 2" we've got a vector version so that it can easily be increased to T-shirt size, or even as big as a billboard if necessary, with no pixelation or loss of quality.
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| Photo: Copyright 2011, Tarrah Moore. Hellbetty Jewelry |
Wednesday, May 5, 2010
Hot Rod Brain Project
I've been planning this post for a while now, but I'm still not sure how to classify it exactly. It's not in depth enough to be an actual tutorial, but it's a little more complex than just a this is the final product post. I guess you could say this is a very brief overview of the many steps involved in an illustration project, for those who have ever wondered.
First Rough Sketch:
The project started when I was contacted by John, one of my Flickr friends. John does public relations and copywriting etc. and he was interested in having me do an illustration/design he could use on his web site and other collateral business items for his business Hot PR Shop . Now, John already had a really cool concept in mind, a hot rod with a brain for the engine, but if he hadn't I would have brain stormed and sketched out three concepts for him to choose from. But since he already had one, I did this first sketch based on a photo of a hot rod that he had taken at a hot rod show. At this point I wasn't too concerned with perfection, I just wanted to get all of the elements out there.
Second Rough Sketch:
Oh, I should probably mention that John and I are about 2,500 miles away, so this project was done entirely via emails and a couple of phone calls. Anyway, after I sent John the above sketch he told me what parts he liked and what parts he wanted changed. Notice that while the elements are the same at this point, yet this one is quite a different looking design. Everything is still fairly loose, I was just making sure we were on the same page.
First Digital Sketch:
In case you're keeping score at home, there were many sketches between this version and the previous one, although I didn't bother to count them, so I don't have an exact number. At this point I went from traditional media to digital and did this version based on earlier sketches. Actually, the process involved tracing parts of a couple of different sketches in Adobe Illustrator and then re-sizing the pieces to fit together. Of course, the best part about digital art is quick editing and the ability to save multiple versions.
Early Layout Version:
This version is an early layout featuring type. While we knew what text was going to be included, John hadn't decided on the final fonts at this point, so I put these placeholder fonts in to give him an idea of how the finished product would look. While this version is a lot tighter than previous versions, I was still experimenting with certain elements, specifically the grill/engine compartment area. Somewhere along the line, the pencil had been changed to a pen, which implies a writer more than the artist feel of the pencil. I also played around with some colors, such as the green brain, and I tried a simplified version of the flames (saving a copy of the original version just in case). I used the little squares of color on the left edge to make sure all the colors were the same throughout the illustration. It's surprisingly easy get get two shades of the same color going, which can cause problems further down the line.
Final Version:
And here is the final version: the red is just slightly darker, and it's a good thing I kept a copy of the original flames because those are the ones I used. The brain is a more healthy pink color, and the grill has been brought back up in height to about the size of the original reference photo. The text is set in the fonts John chose, and I've got myself a happy client, which is a really great feeling.
Well kids, I reckon that's about it for now, thanks for stopping by.
Cheers!
First Rough Sketch:
The project started when I was contacted by John, one of my Flickr friends. John does public relations and copywriting etc. and he was interested in having me do an illustration/design he could use on his web site and other collateral business items for his business Hot PR Shop . Now, John already had a really cool concept in mind, a hot rod with a brain for the engine, but if he hadn't I would have brain stormed and sketched out three concepts for him to choose from. But since he already had one, I did this first sketch based on a photo of a hot rod that he had taken at a hot rod show. At this point I wasn't too concerned with perfection, I just wanted to get all of the elements out there.
Second Rough Sketch:
Oh, I should probably mention that John and I are about 2,500 miles away, so this project was done entirely via emails and a couple of phone calls. Anyway, after I sent John the above sketch he told me what parts he liked and what parts he wanted changed. Notice that while the elements are the same at this point, yet this one is quite a different looking design. Everything is still fairly loose, I was just making sure we were on the same page.
First Digital Sketch:
In case you're keeping score at home, there were many sketches between this version and the previous one, although I didn't bother to count them, so I don't have an exact number. At this point I went from traditional media to digital and did this version based on earlier sketches. Actually, the process involved tracing parts of a couple of different sketches in Adobe Illustrator and then re-sizing the pieces to fit together. Of course, the best part about digital art is quick editing and the ability to save multiple versions.
Early Layout Version:
This version is an early layout featuring type. While we knew what text was going to be included, John hadn't decided on the final fonts at this point, so I put these placeholder fonts in to give him an idea of how the finished product would look. While this version is a lot tighter than previous versions, I was still experimenting with certain elements, specifically the grill/engine compartment area. Somewhere along the line, the pencil had been changed to a pen, which implies a writer more than the artist feel of the pencil. I also played around with some colors, such as the green brain, and I tried a simplified version of the flames (saving a copy of the original version just in case). I used the little squares of color on the left edge to make sure all the colors were the same throughout the illustration. It's surprisingly easy get get two shades of the same color going, which can cause problems further down the line.
Final Version:
And here is the final version: the red is just slightly darker, and it's a good thing I kept a copy of the original flames because those are the ones I used. The brain is a more healthy pink color, and the grill has been brought back up in height to about the size of the original reference photo. The text is set in the fonts John chose, and I've got myself a happy client, which is a really great feeling.
Well kids, I reckon that's about it for now, thanks for stopping by.
Cheers!
Friday, April 2, 2010
Hot Rod With a Brain
Holy Mackerel! I know it's been quite a while since I've posted anything, but I've been a busy lad, in fact, I'm here to do a little boasting a bout a project I just finished up. I did this cool little illustration for John over at the Hot PR Shop. He does public relations, copy writing and whatnot, and as a matter of fact, I was just looking at his web site and it seems he's having a special for the month of April on radio ad copywriting.
Anyway, as you can see below, it features a hot rod featuring a brain for an engine. I was all set to do a post about how the project came about, although not entirely step-by-step, just a few things along the way. Sadly, I just realized that many the files (including the final T-shirt version) are way too big to be posting here, so I'll have to do that post a little later, after I have trimmed down some of the files to a more manageable size. So I guess you can think of this one as the appetizer.
Cheers!
Anyway, as you can see below, it features a hot rod featuring a brain for an engine. I was all set to do a post about how the project came about, although not entirely step-by-step, just a few things along the way. Sadly, I just realized that many the files (including the final T-shirt version) are way too big to be posting here, so I'll have to do that post a little later, after I have trimmed down some of the files to a more manageable size. So I guess you can think of this one as the appetizer.
Cheers!
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